No Black Friday here

As consumers, we've got used to (and even expect) inflated prices that suddenly drop a couple of times a year. Brands must raise prices for most of the year so they can afford to offer discounts, such as Black Friday sales, that we now expect.

The sad thing? It works.

But think about this: how much is a product worth if it costs £60 for most of the year, then £30 over a sales period? You must really want something to pay double when it's not on sale.

I've set Timepiece prices so they make sense year-round. £40 will get you a standard-sized oak-framed Squared yesterday, today, and tomorrow. It includes fixed costs for premium materials that don't change throughout the year, along with the profit that allows me to make a living.

So, no pressure. If you like it, please get it.

Your chosen Timepiece calendar will delight you all year round. £40 means 7p a day for that Squared I mentioned above. Plus, in 2027, you can reuse the frame for another Timepiece or another poster and get creative with a colourful sheet of numbers-patterned paper.

Happy planning,
– Mat (founder)